4 weeks. 10 modules. Dozens of templates. Infinite ways to monetize.
Write The Course is an asynchronous bootcamp taken at your own pace - but designed to be completed over a 30-day period. All of the lessons, videos, and templates are prerecorded. And our "live sessions" will be workshops, Q&As, and Office Hours where we will dig deeper into the most-requested areas.
The materials will become available on January 31st, 2022. And over the course of the next month, Dickie & Cole will be in constant communication with Founding Members about course developments and the product roadmap.
💵 Module 1: Adopting An Abundant Money Mindset (And Ditching The Scarcity, Salesy Mindset)
One of the biggest obstacles holding people back from creating digital products and monetizing their expertise isn’t technical knowledge. It’s a scarcity mentality. “I’m no expert. Tons of people are more qualified than me. Why would anyone pay me for my knowledge?” But these are lies we tell ourselves that hold us back from achieving our full potential as creators. Because the truth is, you don’t need to be “the greatest expert ever on earth” to start monetizing what you know. All you have to do is create assets that help the version of yourself a six months or a year ago (before you knew what you know today). And we’re going to show you exactly how to do that.
📚 Module 2: Crafting Your Curriculum And Creating Your Offer (By Leveraging Your Existing Library Of Content)
A legendary course curriculum is a lot like a story. First, you have to tell the reader and customer what this is about, who it’s for, and why it matters. Second, you have to point out the problem, the obstacle, the conflict they will have to overcome. And third, you have to show them what life is like on the other side of that obstacle—and help them move along the Hero’s Journey to experience that transformation for themselves. In this module, we will help you craft a Hero’s Journey for your target customers, and then show you how to build an insanely valuable course curriculum around your prospect’s wants, needs, and desires.
💻 Module 3: Building Your Course Tech Stack (Without Overthinking)
For your course community, should you use Discord or Slack? For your landing page, should you build it in Leadpages, or Instapage, or Kajabi, or Unbounce? What about email marketing? Should you use Convertkit? Mailchimp? Substack? There are so many platform options available for creators today that half the battle is just figuring out what your tech stack should be. But don’t worry. We solve this entire problem by giving you a streamlined tech stack that will work for any digital product or course you want to create. No more wondering which platform you should use, and no more waiting to get started before you “figure it out.”
🧠 Module 4: Building, Writing, And Publishing A High-Converting Sales Page
Before a customer buys a product, they ask themselves 10 questions—not literally, but subconsciously. And as they read your sales copy, your landing page, and any of your other digital assets, they continue to ask themselves these same 10 questions to decide whether or not your product is “worth it.” So, we are going to reveal to you what these 10 subconscious questions are, as well as how to speak to them in such a way that the customer feels like you deeply understand them, want to help them, and have created a product that will unlock transformational outcomes in their life. Sales copywriting is one of the most powerful skills on the planet, and in this module you will not only learn the timeless principles of sales copywriting, but also how to build, write, and publish a sales page that gets customers to buy.
📒 Module 5: Creating An Irresistible, High-Value Lead Magnet
Most customers need to be educated and “warmed up” before they decide to buy. How you do this is by creating an irresistible, high-value lead magnet (a free download, template, or some other resource) and combine it with a “I Can’t Believe This Is Free” email course. This combination is what shows customers you are in it for the long haul, you have made a commitment to serving your niche and providing immense value, and as a result, they don’t feel guilty buying from you. In fact, it’s these free resources that make them think, “If the free content is this good, I bet the paid content is INCREDIBLE!”
✉️ Module 6: Crafting An Educational, "I Can't Believe This Is Free" Email Course
Paired with your high-value lead magnet, we will then show you how to write an educational email course that moves prospects from a passive state of “I’m not sure if this is for me” to an active state of “Wow! This absolutely is for me!” Think of this educational email course as an automated salesperson, working for you day and night, 24/7, educating your prospects on all the pain points your digital product can solve for them and why they should make the investment in themselves.
💸 Module 7: Distribution For Bootstrapping Your First Customers
The hardest part of building any digital product or course is the first six months. And the reason is because digital products benefit from momentum. The more people who say, “I loved this product. It changed my life,” the easier it is to attract new customers, and so on. The question is, how do you get those first few customers and case studies when you’re starting from ground zero? In this module, we will show you exactly how to bootstrap distribution—even if you have no social media following and no email list. And how you can turn your first wave of customers into your most loyal supporters and enthusiastic evangelists.
👫 Module 8: Leveraging and Building Your Community (And How To Effortlessly Gather Testimonials)
Your community is only as valuable as the data you gather from it. Simply having 50 or 100 people in a Slack channel doesn’t mean you have a community. In this module, we are going to show you all the different ways you can foster engagement within the community you build, as well as how you can use surveys, AMA sessions, and other feedback mechanisms to learn what other problems you can solve next. The more you leverage the insights from your community, the more new products you can create, the faster you will grow (and on and on the flywheel spins).
🎡 Module 9: Engineering Viral Marketing Loops, Promotions, Giveaways, And Other Advanced Marketing Techniques
Marketing your digital products is incredibly fun—once you learn how to create assets that work for you (even while you’re sleeping). In this module, we will show you how to create marketing materials you can reuse over and over again, and that become more powerful for your business as time goes on. Remember: the whole goal of building digital products is to divorce your income from your time, and build mechanisms that work for you 24/7. And a huge part of this is creating marketing assets that don’t require you to grind for hours and hours every single day.
💼 Module 10: Handle The Unfun Stuff Without The Headache (Business Setup, Collecting Payments, Legal, Tax, Compliance)
Finally, we will give you a crash course on how to be a lean Internet entrepreneur. In this module, you will learn everything you need to know about creating an LLC, setting up a digital bank account, handling customer payments (and processing refund requests), setting aside money for taxes, and how to run an insanely profitable business from your laptop.
BONUS Templates For Founding Members
💵 Optimized, High-Conversion Landing Page Template
📚 7-Day Email Course & Pitch Sequence Template
💻 Plug & Play Digital Course Tech Stack Template
🧠 30-Minute Business, Tax, and Legal Setup Bootcamp Template
🎡 Promotional, Discount, and Holiday Launch Templates
📝 Instant And Automated Testimonial Gathering Template
💸 Done-For-You Marketing Sequences That Convert
BONUS Behind-The-Scenes Webinars For Founding Members
🚢 60-minute "Behind The Scenes" Ship 30 for 30 Infrastructure Live Zoom Documentary
Want to see exactly how we run Ship 30 for 30? We have been very stealth about how the Ship 30 for 30 program and community runs, but for founding members we are going to “open the Kimono” and give you a Behind The Scenes tour of our entire infrastructure—from community management to internal documents, project planning, marketing campaigns, and more.
📚 Endless Product Idea Generator Template
In Ship 30 for 30, we introduce Shippers to the Endless Idea Generator framework. Now, we are going to show you how you can use the EIG through a product lens, giving you endless ideas for new digital products to create in the future. Once you see how this works, you will never run out of ideas of ways to monetize your niche ever again.
💻 Course Category Creation Mini-Masterclass
Differentiating your writing is one thing, but differentiating your digital paid products is entirely another. In this mini-masterclass, we are going to show you the different levers you can push and pull to separate yourself from the competition, build a moat around your business, and ensure you never get compared to other digital products out in the market. This is the stuff that will make sure your digital product and course doesn’t just sell for a few months or a year, but a decade.
🚀 FREE DISTRIBUTION on the Ship 30 for 30 "Alumni-Created Products" Page (with thousands of page views per day)
Finally, Founding Members will be eligible to increase the distribution of their products by leveraging the Ship 30 for 30 community, email list, and website. For Write The Course graduates whose courses meet our bar for excellence (and we will help you get there!), your digital products can be offered to the Ship 30 for 30 community—further accelerating your path to monetization.
