Ahoy and happy Monday!
Welcome to another week of Start Writing Online—where every week we dive into 1 of the 10 biggest problems all writers face:
- Generating ideas
- Impostor syndrome
- Writing consistently
- Finding time to write
- Loose feedback loops
(And, of course, if you want to crush all 10 of these AND master the fundamentals of Digital Writing in just 30 days, we'd love to have you in the next cohort of Ship 30 for 30!)
This week, we want to give you the confidence to write a memorable conclusion (and get your reader to dive into the rabbit hole of your content).
One of the questions we get asked all the time is, “How should I wrap up my piece? What should my conclusion be?”
Here’s a little secret:
If your conclusion is just going to be a recap of everything you already told the reader, don’t bother. Readers hate it when writers waste their time repeating themselves—and they LOVE it when the writer has the self-awareness to know when to stop talking.
So, don’t think anything of it.
Just end the piece with the last thing you said, and let it hang.
We call this “The Cliff.” And your job is to push the reader off.
Now, that said, if you DO want to end your piece with a conclusion, here are a few templates you can use to end your Atomic Essay, Twitter Thread, or LinkedIn post nicely.
3 Quick CTA Templates You Can Use As Conclusions
The purpose of a conclusion is to get the reader to:
- Engage with the thing they just read (Like, Comment, Share, Follow, etc.)
- Read “the next thing” (”If you liked that, you’ll love this...”)
- Or click to take an action relevant to the thing they just read (”Want a deeper dive into this subject? Sign up for my free email course”)
These are called CTAs (Call To Actions), and these are the big 3.
So, let’s break each one down.
The Engagement Template
The CTA here is to encourage the reader to engage with the thing they just consumed.
You see this all the time on YouTube where the YouTuber will say, “If you enjoyed this video, smash the Like button below and don’t forget to subscribe to my channel.” This is an audio CTA, and it’s intended to remind the user to do something before they leave.
Here’s an easy template you can use—at the end of your Atomic Essays, Twitter Threads, LinkedIn posts, etc.
If you enjoyed this post, I’d love it if you:
- Commented below with your biggest takeaway
- Hit that Like button and share this with someone you know
You can change the language around, encourage people to share their favorite sentence, their “golden nugget,” etc. You can nudge them to Share it more than just Like it. The choices are yours to make. What matters though is you remind them to do something engagement related.
Here’s an example of how Dickie uses this at the end of this Twitter Threads:
Read The Next Thing Template
As you continue writing online, your library of content will grow.
And grow. And grow. And grow.
Which means you will have more great content to link to—and remind readers is there.
A great way of helping guide readers through your library is to append your content with links to other relevant content. For example: in the CTA below, Cole wrote a “Digital Writing Tip,” and then used this CTA to remind readers: “Hey, I also have a whole bunch of other really great Digital Writing Tips over here as well.”
This is how you keep readers exploring your rabbit hole of content.
Click To Sign Up Template
If your goal is to turn social traffic into email subscribers and/or customers, then this CTA is going to be your best friend.
Here’s the process:
- Buy a unique domain related to the free asset you are giving away (we use www.startwritingonline.com)
- Create a landing page with an opt-in for a free download, email course, etc. Something relevant to the content you’re creating on social platforms.
- Then encourage readers on your social posts to go further down the rabbit hole on the subject—and link your free opt-in asset.
Here’s an example of the CTA Dickie and Cole both use to turn readers into email subscribers:
That's it for today!
Chat next week!
–Dickie Bush & Nicolas Cole
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