Build a writing habit and start writing online in 30 days

Ship 30 for 30 is a cohort-based course teaching you the fundamentals of writing online. But instead of just learning passively, you will put your learnings into practice by writing and publishing every day for 30 days with 500+ other writers.

Stop overthinking. Start shipping.

Secure your spot onboard!
Join 1,418 other writers who have boarded Ship 30 for 30!

Quiz: Is Ship 30 for 30 right for you?

Have you wanted to start writing online, but aren't sure the first step to take?

Are you overwhelmed with the number of different platforms, topics, and strategies out there for writing online?

Have you started writing online, but now feel stuck?

Are you hacking away at blog posts, publishing into the void, never gaining any traction?

Do you have plenty of ideas, but struggle to put yourself out there?

Do you find yourself creating draft after draft, never hitting publish?

Then Ship 30 for 30 was built for you.

What Alumni Shippers are saying...

Alice Lemee

If you've always wanted to start writing for yourself but came up with every excuse under the sun, Ship 30 for 30 is for you.

I went from thinking I never had the "time" to write to publishing every day.
It was a transformational experience and it teaches you more about yourself than you could possibly imagine.

At the end of the challenge, I'd gained 3,000+ Twitter followers. More importantly, I left with a newfound sense of confidence, stronger writing capabilities, and lifelong connections.

Alex Lieberman

I have found Ship 30 for 30 to be a transformative experience. I truly mean that. And it’s such a wild thing. How simple yet how profound this simple act can be.

But I’m left more energized than ever before, more creative, and more clear in thought than ever before.

For the first time ever, I feel excited to sit down for 45 minutes, completely uninterrupted, and doing nothing except for think and write.

Lauren Proctor

Ship 30 for 30 is life-altering.

Dickie and Cole are phenomenal teachers. The curriculum is so clear that the only way to fail is to not do the work. You'll come out of Ship 30 for 30 a better writer, a better thinker, and a better person.

At the end of the cohort you'll realize that you are capable of achieving more than you thought possible.

You also realize that Ship 30 isn't just about writing for 30 days. It's a paradigm for how you should live your life:

Systematically, surrounded by supporters, and with everything you've got. 

The constraints you need to finally start writing consistently.

All beginner writers face the same 10 problems:

We designed Ship 30 for 30 to address each and every one of these problems.

Building a writing habit is the most valuable thing you can do to improve your thinking and accelerate your trajectory.

For anything you want to do, writing is the foundation. And doing it consistently online is the highest leverage habit in human history.

• Distractions
• Over-editing
• Perfectionism
• Procrastination
• Self-confidence
• Generating ideas
• Impostor syndrome
• Writing consistently
• Choosing a platform
• Finding time to write

The accountability you've been missing.

Maybe you've tried writing before. But, time and time again, you fall off. Something comes up. What starts off exciting becomes too difficult. And before you know it, you're back to square one.

But this is because there was no accountability. You tried to start writing on your own, almost doomed from the beginning.

But Ship 30 for 30 solves that problem. You join a community of hundreds of other writers all with the same goal as you: to start writing and publishing consistently. This creates accountability unlike anything you've ever experienced.

Writing alone is hard

Writing with a community is easy

Want a free sneak peek of what you'll unlock as a Ship 30 for 30 member?

Enter your email below to receive:

The official Ship 30 for 30 Notion template
Our 10-day email masterclass to help you get started building your daily writing habit
Recordings of our favorite Office Hours sessions to learn the ins and outs of writing online
Thank you! Check your email for confirmation and get ready to start writing!
Oops! Something went wrong while submitting the form.

Demolish your bad writing habits.

There are 3 killers of great writing.

Bad Habit #1: Overthinking

So many talented writers think success is about having the best ideas. It’s not. We have learned the best ideas come as a RESULT of producing a TON of ideas. Which means not overthinking the process.

Bad Habit #2:
Over-editing

Have you ever re-written and edited a piece of work for so long, you started to hate it? This is one of the most common challenges among writers. They spend so long on a piece of writing that by the time they “finish” it, they hate it—and then never end up publishing it as a result.

Bad Habit #3:
Falling out of practice

As soon as you skip a day of writing, it becomes easier the next day to skip again. Skip enough days in a row, and you’ll forget you ever had a daily writing habit in the first place. Getting started (or started “again”) is the HARDEST part for writers.

Accelerate your writing trajectory.

The biggest mistake early writers make? Publishing weekly blog posts into the void. In the beginning, you think you know what you want to write about, and you think you know what people want to read.
But newsflash: you don't.

With this assumption, early writers enter a sloth-like feedback loop, which makes writing consistently impossible.

Instead, you want to make noise and listen for signal.
By writing 30 essays in 30 days, you work through months worth of ideas. And by leveraging platform algorithms like Twitter, you get immediate feedback on your writing.

Publish 30 pieces of written content in 30 days.

Writing weekly blog posts is the worst thing you can do in your first year of writing.

Slaving over a hot keyboard just to publish something that six people (three of which are your family members) will read?

No thanks.

Instead, you should start smaller with Atomic Essays. Short, single ideas expressed in under 250 words. And instead of writing weekly, you should write them daily - every day for 30 days.

During Ship 30 for 30, you'll write 30 Atomic Essays in 30 days, just like this one.

By the end of the challenge, you'll have a foundation for months of future content.

Welcome to Ship 30 for 30

1. A cohort-based curriculum to learn the fundamentals of writing online

You'll take part in a 4-week curriculum packed with frameworks for writing, editing, and growing online.

Week 1: How the game of online writing works, mindsets for success, building your writing habit, and endlessly generating new ideas

Week 2: Tactical writing advice: headlines, structure, rate of revelation, editing, and writing engaging content.

Week 3: Maximizing engagement, writing and repurposing content on different platforms, and how to build relationships with other writers.

Week 4: Creating your own Category of 1, how to double down on what's working, and how to differentiate yourself with your voice, format, and structure.

2. Write and publish every day for 30 days

Ship 30 for 30 is about moving quickly.

But instead of just learning them and then having your notes sit in a folder for eternity, you will put them into practice immediately by writing and publishing every day for 30 days.

You will write and publish every day for 30 days with a community of 200+ writers across different writing platforms like Twitter, Medium, Quora, and finally on your own personal platform.

In just 30 days, you'll create an entire library of content that you can build on for months, if not years. And by writing and publishing every day, you'll overcome the fear and friction of shipping your work.

For most writers, creating their niche takes months or years.

But with Ship 30 for 30, you'll create yours in under 30 days.

3. Study with a mix of live sessions and asynchronous videos

The Ship 30 for 30 curriculum is a new kind of cohort-based course.

Every week, you unlock a new module of videos and posts to learn the ins and outs of writing online. You'll watch these on your own time (or with others in the community), and then put them into practice.

Then, two times per week, we host a live Office Hours session breaking down that week's learnings, answering your questions, and workshopping essays written that week.

We pack a year's worth of curriculum into a 30 day sprint, and we promise that every member will leave with a strong foundation for becoming a prolific online writer.

4. Join a community of writers on the same journey as you

Writing online doesn't have to be lonely.

But for most beginner writers, it certainly feels that way. Which is why Ship 30 for 30 is the best onboarding program to writing online.

Instead of writing blog posts into the void, you'll surround yourself with like-minded people with the same goal as you: to start writing more and publishing more consistently.

5. Build lifelong friendships with community accountability

The internet has democratized access to friendship.

No longer are your friends limited to the people on your street or at your school. Now, you have access to millions of people with the same interest as you. But, you need to know how to find them.

And Ship 30 for 30 is that place. We have writers interested in every single topic under the sun, and we ensure you are meeting as many of them as possible.

6. Unlock a compendium of writing resources from all prior Ship 30 for 30 cohorts

On top of the ever-improving curriculum, Ship 30 members will gain access to all recordings and resources from prior Ship 30 for 30 cohorts.

On top of that, you'll unlock a database of resources for improving your writing, exclusive discounts to tools and apps to write with, and even get 30 days of writing prompts you can follow along with.

Also, every member receives a free copy of The Art and Business of Online Writing from Nicolas Cole.

For an example of some of the prior sessions you'll unlock, check out this special session we did with Jack Butcher.

Meet the Captains of Ship 30 for 30

Dickie Bush

Dickie Bush is a macro investor and the creator of Dickie's Digest, a weekly newsletter focused on growth principles, building in public, and enabling full-stack internet creators.

He is passionate about providing writers and creators with the tools, resources, processes, and mindsets required to find points of leverage and achieve exponential growth—both personally and professionally.

And he is an adamant believer in the power of building a daily writing habit.

Nicolas Cole

Nicolas Cole is one of the most-read writers online with more than 100 million views. He is the author of The Art & Business of Online Writing, and has had work published in TIME, Forbes, Fortune, Business Insider, Harvard Business Review, and more.

He is also the founder of Digital Press, a thought leadership agency that has written on behalf of more than 300 CEOs, startup founders, NYT best-selling authors, Grammy-winning musicians, Olympic athletes, Silicon Valley venture capitalists, and more.

August Ship 30 for 30 Course Overview and Schedule

Course dates: August 9th - September 12th

Live sessions: Saturdays at 11 AM EST, Wednesdays alternating between 12 PM EST and 8 PM EST (all live sessions are recorded and distributed with detailed notes in case you can't make it).

All times: Eastern Standard Time (UTC - 4:00)

Week 0: Onboarding week (August 9th- August 15th)

During onboarding week, you will learn everything you need to write and publish every day for 30 days.

We take you through a guided workflow for intentionally building your writing habit based on scientific habit-building principles. You'll set up your writing workflow using our custom-made community templates so when Day 1 comes, you can focus on writing.

Halfway-through onboarding week, you'll join the community Slack and meet your accountability partner - a fellow Ship 30 member interested in the same topics as you.

And at the end of onboarding week, introduce you to the Endless Idea Generator, which you can get a sneak peek of in the video below!

Week 1: How the game of online writing works (August 16th - August 22nd)

Starting on Monday, June 28th, you will write and publish every day for 30 days along with every other Ship 30 for 30 member.

"Writing and publishing, every day?" Yes. But don't worry - it's way easier than it sounds. Especially once you start to learn our frameworks.

You'll learn:

• How to break the bad habit of not writing
• How to give yourself permission to create junk
• How to create your niche with 3 Content Buckets
• How to turn one idea into one hundred ideas with the Endless Idea Generator
• How to write about yourself using the Golden Intersection (which you can get a sneak-peek of below!)

Week 2: Tactical writing advice for capturing and keeping attention (August 23rd - August 29th)

By the time Week 2 rolls around, you'll be hooked on writing online - especially after publishing 7 pieces of written content!

And during Week 2, we dive into the nitty gritty. Ship Captain Nicolas Cole will deliver a masterclass with things he's learned writing over 1000 articles online since 2014.

You'll learn:

• The difference between mass audiences and niche audiences
• How to write headlines people can't help but read
• Frameworks for measuring the "pace" of your writing
• How to edit your writing for clarity and conciseness
• How to write with rhythm and cadence that keeps readers moving - including the legendary 1/3/1 framework, which you can watch below!

Week 3: Maximizing engagement and distribution with content repurposing (August 30th - September 5th)

By Week 3, you're really humming along. You've published 14 pieces of content and have started to put your learnings into practice. You're also starting to gain clarity about the topics you like to write about (and the topics readers enjoy reading about).

Now, it's time to up your distribution game. During Week 3, we introduce you to other writing platforms outside of Twitter, including Medium, Quora, and LinkedIn.

We also show you how one piece of writing can turn into 4+ new data points by repurposing and reposting on different platforms (while also putting it on your own personal, owned platform).

And finally, you'll learn how to start making friendships with other beginner creators that will begin to compound over time.

Here's a sneak-peek of our how-to guide to start writing on other platforms.

Week 4: Becoming known for a niche of your own (September 6th - September 12th)

By the time Week 4 rolls around, you will have written and published 23 pieces of content. You will have accomplished in three weeks what takes most writers six months to a year.

And now, you have 23 data points. And with those data points, it's time to study them to figure out what's working and what you should double down on.

During Week 4, we introduce you to our framework for creating a Category of 1. Instead of "finding your niche," you're going to create it.

We'll take you through a step-by-step guide for building credibility in your domain and establishing yourself as an authority figure.

And this is the best part about Ship 30 for 30. You condense, the slow, painful months or years of writing online into a 30-day sprint.

And you'll emerge with clarity, experience, and excitement for the future.

Beyond Ship 30 for 30

We make seven promises to every Ship 30 for 30 member on the first day of the program. Our goal is for every member to leave with: 

• A daily writing habit
• A clearer, calmer mind
• Confidence in your abilities
• 30 pieces of published content
• A foundation for months of future writing
• Lifelong friendships with like-minded people
• The frameworks, skills, and techniques to flourish as an online writer

From there, you're off to choose your own adventure. We've had members launch products, find new jobs, build courses, and write books.

And you'll also gain access to the Ship 30 for 30 Member Ship, an online writing academy filled with videos, courses, and live sessions for you to take your daily writing habit and turn it into an asset with incredible leverage.

And our highest-performing members are invited to our advanced program, Write The Ship, where you will learn how to create your own category to build a business (or drive traffic and credibility toward an existing business).

Stop overthinking.

Finally start shipping August 21st.

Still unsure?
Get our free 10-day writing masterclass.

Enter your email below to receive:

The official Ship 30 for 30 Notion template
Our 10-day email masterclass to help you get started building your daily writing habit
Recordings of our favorite Office Hours sessions to learn the ins and outs of writing online
Thank you! Check your email for confirmation and get ready to start writing!
Oops! Something went wrong while submitting the form.

Answering your most common questions

1. How much does this cost?

Pricing will evolve as follows:

• EARLY BIRD: $350 until July 9th
• $450
from July 6th until July 23rd
• $600
from July 23rd until enrollments close August 6th.

Ship 30 for 30 is the most valuable online writing course for the price.

And our Alumni would agree! 

"Joining the Ship 30 community was the best investment I've made in 2021 so far. My ability and confidence as a content creator have skyrocketed." - Justin Furtado

“This is the most value I have ever received from an online class.” - Mariko Gordon



What's the time commitment?

Life is busy. We know you don't have time to write all day.

By writing short, atomic essays, you will spend no more than 60 minutes writing every day.

But this 60 minute habit of writing and publishing daily is the highest leverage habit in human history.

On top of the daily writing, there are two (optional) live sessions per week as well as a weekly self-paced curriculum. While you don't need to attend these to complete the course, they are highly recommended.

What if I've never written online before?

Then Ship 30 for 30 is the right place for you.

Ship 30 for 30 is tailored for beginner online writers. In fact, 85% of Ship 30 for 30 members have never published anything online. And by the end, they've gone from never publishing to writing and publishing 30 pieces of content.

You will learn in 30 days what takes most writers months, if not years, to learn.

Instead of slaving away over blog posts that you send into the empty void of the internet, Ship 30 for 30 accelerates your writing trajectory with immediate feedback. Not to mention, you'll learn the basic fundamentals for becoming a prolific online writer (and actually put them into practice by writing every day).


What if I can't attend the live sessions?

We do our best to accommodate every time zone with our live sessions.

But for those that can't attend, we send a recording with detailed show notes and takeaways within hours of every live session.

What if I'm not very tech savvy?

Don't worry, you're not alone.

We have members of every age, background, and experience level. And during onboarding week, we make sure every member is comfortable with the different technologies we will use. These include: 

• Slack
• Zoom
• Twitter
• Google calendar

What's your refund policy?

Your Ship 30 for 30 investment is 100% risk free.

If you engage with the course materials and attend the live sessions, yet are unsatisfied in any way, we will refund your purchase.

Over 1,018 writers have built a daily writing habit through Ship 30 for 30.

Get to know a few of them here!


Start shipping August 9th.