10 Writing Tips From the World's Best Marketer
David Ogilvy is one of the most legendary marketers of all time. In 1982, David wrote an internal memo to the employees of his advertising agency titled "How to write." Inside, he noted to employees of Ogilvy and Mather, "The better you write, the higher you will go. People who think well, write well. Good writing is not a natural gift. You have to learn to write well." And he packed more insight into the 10 bullets that followed than any writing book out there.
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