3 Frameworks That Will Change Your Online Writing Trajectory

Ship 30 for 30 Team

Ultimate Guide Table of Contents

Every online writer struggles to:

• Generate ideas consistently
• Turn ideas into interesting content
• Get people to actually read their work

Until they learn these 3 game-changing frameworks & create their own Endless Idea Generator:

Framework #1: Your 3 Content Buckets

Before you start generating ideas, you need to choose your writing topics.

But instead of trying to "find" your niche, you're going to create your own Content Buckets and use them as your starting point.

Here's how:

Pick 3 subjects you're interested in.

Then, adapt each subject to these 3 different types of audiences:

• General Audience
• Niche Audience
• Industry Audience

Let's do an example.

Say you work as a developer and want to write about productivity.

Your Content Buckets might look like this:

General: Productivity
Niche: Productivity for developers
Industry: SaaS products

You can do this with each of the 3 subjects you picked when we started.

The Content Buckets framework gives you freedom.

It allows you to explore a handful of topics from different angles and perspectives without going too broad or spreading yourself too thin.

As you start publishing (and learning), you can iterate and refine them.

Framework #2: Your Endless Idea Generator

Now that you have your first Content Buckets, it's time to generate ideas.

Little warning before we dive in: This framework will make you OVERFLOW with ideas. So don't keep reading unless you're okay with that.

For every idea you have, the Endless Idea Generator will help you:

• Identify a good "type" of writing
• Choose the best "proven approaches"
• Add credibility to back up the promise you're making

In 10 mins, you can turn 1 or 2 ideas into 12+ potential pieces of content.

Here's how:

First, use the 4A framework to pick the "type" of piece you want to write:

• Actionable → how
• Aspirational → yes, you can!
• Anthropological → here's why
• Analytical → here are the numbers

For more details on the 4A framework, check this out:

After picking one of the As, choose a proven approach that works well within that category:

• Actionable: How to, Tips, Hacks
• Analytical: Stats, Trends, Reasons
• Anthropological: Fears, Failures, Lies
• Aspirational: Habits, Lessons, Mistakes

Let's do some examples.

Let's keep using the software engineer + productivity example we used before:

Actionable → 10 tips to write great code faster

Analytical →  7 trends developer teams can leverage to be more productive

Aspirational → 5 habits of highly productive software engineers

Anthropological → 3 reasons why dev teams tend to be more productive than designers

Here's a full list of different "proven approaches" you can use to turn your ideas into potential pieces of content:

• Tips
• Lies
• Stats
• Ways
• Tools
• Hacks
• Trends
• Habits
• Quotes
• How To
• Reasons
• Mistakes
• Examples
• Struggles
• Lessons Learned
• Embarrassing Moments

If you've made it this far, congrats!

You should have more ideas that you can write about.

Now, I'll show you the last step:

How to write headlines people can't help but click on.

Let's go.

Framework #3: The Curiosity Gap

People won't read your stuff unless you write a compelling headline.


Simple: nobody likes to waste their time.

Unless your headline convinces me your piece is worth my time, I won't read it.

A good headline must answer 3 questions:

• What is this about?
• Who is this for?
• Why should they read it?

It has to be clear, not clever.

It has to tease the reader without giving away the answer.

That's how you create a Curiosity Gap.

Here's an example:

Can you tell what this is about?

Can you tell who is this for?

Do you feel compelled to read it? (If you're a writer interested in SEO, you probably would.)

Now you might be thinking:

"Aren't these type of headlines clickbaity?"

The answer: as long as you're delivering on your promise, no.

The problem is not that you caught people's attention.

The problem is that you cheated on them by not giving them what you promised.

That's it!

Now it's time to put this into practice.

Grab some pen and paper, and use these 3 frameworks to:

• Choose your writing topics
• Generate 10-20 content ideas
• Write 5-10 headlines for the best ideas

You can get all of this done in a 1-hour deep work sprint.

And if you want to dive deeper into these frameworks, highly recommend you watch the video below.

We explained all 3 frameworks in more detail here:

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